Form and rules
How it works
Use this for one thing near the speaker and these for more than one thing near the speaker.
Use that for one thing farther away and those for more than one thing farther away.
This/that are singular, so use is. These/those are plural, so use are.
They can come before a noun: this book, those shoes, or stand alone: What's that?
Distance can be physical or conversational: this idea = the idea I am presenting now; that idea = an idea already mentioned.